How to Design Packaging that Fits Your Brand

How to Design Packaging that Fits Your Brand

A new survey has revealed that 70 percent of shoppers believe product packaging influences their buying decisions.

If you’re not making the packaging for your products a priority, you could be missing out on a lot of potential sales.

Not sure how you can make your packaging more appealing? Keep reading.

Listed below are some simple tips on how to design packaging that reflects your brand and catches the eyes of potential customers.

Why Packaging Matters

Think about it. When a person is shopping in the store, what initially draws them to a product? It’s not the ingredients label or the claims on the back about how great it is — it’s the packaging.

If a product is encased in an aesthetically pleasing package, people are going to be more likely to pick it up and consider it.

Good product packaging also makes it easy for people to recognize and develop trust in your brand.

Even if the packaging is relatively simple, if people can see your logo clearly, they may be more likely to pick up the product because they know it’ll be a good one.

How to Design Packaging

Okay, you can see that packaging is important. How do you start designing packaging that draws customers in, though?

Here are some guidelines that will help you get started:

Know Your Customer

First, you need to figure out who’s buying your product and where they’re buying it. This rule applies whether you’re selling the winter soups, dog food, or anything else.

Know your audience, know where they shop, and know what appeals to them.

Start with the Basics

Once you’ve done some research on your target customer, think about the basics of your packaging.

What colors will you use? Where will your logo go?

Do you need to features photos? A barcode? Nutritional information?

Keep it Simple

Now, it’s time to work on the design itself.

As a general rule of thumb, it’s best to keep things as simple as possible. If you try to hard to sell a product, you may end up turning customers off completely.

Be sure to keep the font simple and easy-to-read, too. If people can’t tell what you’re selling, they’re not going to want to buy your product.

Prioritize Protection

Finally, make sure your packaging is durable and will protect your product.

If you’re going to be shipping products to people’s doors, make sure that it can withstand the elements.

Invest in weatherproof labels, protective internal materials that will keep the product safe, and high-quality materials that won’t rip while the package is in transit.

Need More Marketing Advice?

Now that you know how to design packaging for your products, it’s time to get to work!

Keep these tips in mind and you’ll have no trouble creating packaging that reflects your brand and has people grabbing your products off the shelves.

Do you need more help with selling your product?

If so, check out the Marketing section of our site today. You’ll find lots of helpful tips on the best ways to advertise.

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